The Role of Exterior House Colors in Curb Appeal & Home Value

Choosing the right exterior house colors is one of the biggest decisions homeowners can make. The right color doesn’t just affect how a house looks—it plays a huge role in curb appeal, resale value, and even how people feel when they see your home. According to a 2024 report by Frontdoor, homebuyers are drawn to well-maintained exteriors with inviting color schemes that create a lasting first impression. On top of that, younger buyers—particularly Gen Z and millennials—prioritize modern and updated exteriors when searching for homes.

But it’s not just about what’s trending. Color has a deep psychological impact. Different shades evoke different emotions, and choosing the right color for your home’s siding can set the tone for the entire property. Whether you want a cozy, inviting home or a sleek, modern look, your exterior color choice plays a huge role in that perception.

With durable siding options from James Hardie, Owens Corning, and CertainTeed, homeowners can get the best of both worlds: stylish, long-lasting curb appeal and protection from the elements.

The Psychology of Color and Its Impact on Homes

Color isn’t just about aesthetics—it influences how we feel and interact with a space. Studies show that colors have psychological effects that can make a home feel warm, inviting, sophisticated, or even unwelcoming. Here’s how different color categories influence curb appeal:

• Warm Colors (Reds, Oranges, Yellows): These hues create an inviting, energetic feel. Homes with warm exteriors often feel cozy and welcoming. However, too much vibrancy can be overwhelming, so it’s best to go for muted or earthy shades.
• Cool Colors (Blues, Greens, Purples): These shades are calming and work well with modern, coastal, or contemporary designs. Cool colors tend to make a home feel sophisticated and tranquil.
• Neutral Colors (Whites, Grays, Beiges): Classic and versatile, neutral colors appeal to a broad audience. They work well in almost any environment and pair easily with bolder accent colors.

The National Association of Realtors (NAR) notes that trendy colors can impact how quickly a home sells and how much buyers are willing to pay. So, if resale value is a priority, neutral and timeless shades are often the safest bet.

How Exterior House Colors Influence Curb Appeal and Home Value

Curb appeal is one of the biggest factors in a home’s marketability. A report from North Penn Now highlights that homes with thoughtfully chosen exterior house colors tend to attract higher offers and sell faster than homes with outdated or dull color schemes. Even something as simple as updating your siding color can make a dramatic difference.

In fact, a study by BNO News found that fresh, modern exterior house colors can boost a home’s perceived value by as much as 5%. That’s a significant increase, especially for homeowners looking to sell in competitive markets.

The takeaway? Whether you’re staying put or considering selling, the right color can make your home look more polished, inviting, and valuable.

Popular Exterior House Colors for 2025

If you’re looking for inspiration, here are some of the top trending exterior house colors for 2025:

• Mocha Mousse (Pantone): A rich, earthy brown that works beautifully with both traditional and modern homes.
• Brick Red (Glidden): A bold, warm red that feels classic yet sophisticated.
• Cinnamon Slate (Benjamin Moore): A plum-brown blend that brings warmth and depth.
• Rumors (Behr): A deep ruby red that adds an upscale, timeless touch.

These colors work well across different architectural styles and are designed to enhance curb appeal while maintaining a timeless look.

Siding Options from Leading Brands

When choosing new siding, the brand you go with matters just as much as the color. Here’s what you need to know about James Hardie, Owens Corning, and CertainTeed:

James Hardie

• Industry leader in fiber cement siding, known for extreme durability and resistance to weather damage.
• Features ColorPlus® Technology, a baked-on color finish that prevents fading and chipping.
• Offers collections like the Statement Collection® and Dream Collection®, which include a range of timeless and trendy color choices.

Owens Corning

• Specializes in vinyl siding, designed to withstand harsh weather and require minimal maintenance.
• Offers a wide variety of styles and colors for both traditional and contemporary homes.
• Focuses on energy efficiency, helping homeowners reduce heating and cooling costs.

CertainTeed

• Provides an extensive range of vinyl, polymer, and insulated siding options.
• Features fade-resistant colors backed by a Lifetime Limited Warranty.
• Offers stylish options like clapboard, shiplap, and shake siding, allowing homeowners to create a distinctive exterior.

Choosing the Right Exterior House Colors for New Jersey Homes

New Jersey homeowners face unique climate challenges, from humid summers to cold, snowy winters. Here’s what to keep in mind when selecting exterior house colors:

• Weather Resistance: Choose fade-resistant colors that can withstand extreme sun exposure and seasonal weather changes.
• Local Landscape: Earthy tones work well in wooded or suburban areas, while blues and grays suit coastal properties.
• Architectural Style: Traditional homes often look best with neutral tones, while modern and contemporary homes can handle bold, contrasting colors.

Practical Tips for Selecting the Perfect Exterior House Colors

1. Test Samples in Different Lighting: Colors can look completely different depending on the time of day and lighting conditions.
2. Consider the Roof and Trim: Make sure your chosen color complements these elements.
3. Look at Neighboring Homes: Stay within the general color palette of your neighborhood for the best curb appeal.
4. Choose Low-Maintenance Finishes: James Hardie’s ColorPlus® Technology and CertainTeed’s fade-resistant siding help keep colors looking fresh.
5. Consult a Professional: A siding expert can help guide you toward the best choice for your home.

Enhancing Curb Appeal with Novalis Roofing and Siding

Novalis Roofing and Siding provides expert installation of James Hardie, Owens Corning, and CertainTeed siding, helping homeowners achieve the perfect balance of style and durability. Whether you’re refreshing your home’s look or boosting resale value, we’re here to help.

Contact Novalis today to explore the best siding and color options for your home. The right choice in exterior house colors can make all the difference!